Useful: That Is What Google Wants To Rank

Useful: That Is What Google Wants To Rank
A WebmasterWorld thread has discussion around one word - the word "useful."
Netmeg said it in a thread and senior member, Whitey pulled it out into it's own thread.
All Google wants is to rank web sites that are the most useful for their users for a relevant query.
So now the thread goes through what makes a site useful or not. Here are some tips on what makes useful websites pulled from the thread but note, there are many more in the thread.

• Offer better deals than your competitors
• Give easier filtering, comparing and selections than others
• Be mobile friendly and good at it
• Give users content they can't find elsewhere
• Anticipate your users and give them what they want
• Engage your users

There are many more tips on how to make your web site useful.

Author: Barry Schwartz