SEO: No Option But To Buy Links; Google's Cutts: That's A Bad Strategy

Over at Hacker News there are some complaints about the Google SEO Starter Guide (PDF). So Google's head of search spam, Matt Cutts jumped in to try to understand what is wrong.

That isn't the fun part, the fun part is later in on the conversation, one person said the thing that is wrong with it is that it doesn't mention how you need to buy links.

The webmaster said, "Yeah, this is all good and everything. But to get to the top in a competitive market, there is usually very little option but to buy high quality links."

In which, Matt Cutts responded, "That's a really bad long-term strategy."
I am sure the comments on this post will be fun.

by Barry Schwartz