Google's Matt Cutts On Using ccTLDs

Google's Matt Cutts On Using ccTLDs
Matt Cutts, Google's head of search spam, in another video answer, responds to the question about using ccTLDs (country code top level domain names). The question was "Should I use ccTLDs for sites not targeted to those countries?"

The answer is pretty straight forward. If it is part of the list of generic ccTLDs that Google has specifically said there is enough use to warrant them to be generic, then go ahead and use them. If they are not on that list, then be warned, the site on that ccTLD may be localized to the country of the ccTLD.

Author: Barry Schwartz