Thursday, August 22, 2013

Google's Matt Cutts: +1s Don't Improve Rankings

Google's Matt Cutts: +1s Don't Improve Rankings matt cutts google+
Moz published a story yesterday showing a high correlation between Google +1s and Google's search rankings.
Shortly after, Google's head of search spam, Matt Cutts, went over to Hacker News and debunked it. He said, +1s do not have any impact on search rankings at Google.

Truth is, Google is to blame for the confusion. In August 2011, Wired published a story suggesting Google+ was tied to ranking. Google's chairman suggested it as well in February 2013. Matt Cutts did say at conference it is not used but did say that authorship is a good signal, which can be confusing for users.
Anyway, I do believe Matt when he says +1s are not used directly in the ranking algorithm.

 Author: Barry Schwartz

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