Google's Matt Cutts: Anticipate The Query To Better Control Titles In Google

Google's Matt Cutts: Anticipate The Query To Better Control Titles In Google Google's Matt Cutts posted a video explaining why and when Google may use something other than your title tag for the search results title snippet. MattCutts suggested that it is best for your to try to anticipate what theuser will search for when crafting your title tags. When you do that and then when it matches the query, then Google will likely show your title tag....

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Schema.org Actions: What Is It?

Schema.org Actions: What Is It? On Friday, I reported at Search Engine Land that Schema.org launched Actions, a new markup that describes actions that have taken place in the past [past actions] or could take place in the future [potential actions]. Note, Schema.org is the centralized organization backed by Google, Bing, Yahoo and other search engines, for standardizing markup that mostly search engines use to better understand text and content...

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75% Of SEOs Want Yahoo To Return To Search

75% Of SEOs Want Yahoo To Return To Search A couple months ago new rumors surfaced around Yahoo making a return to search. With those rumors, we asked you guys if you think Yahoo should indeed make those efforts or give up now? With over 200 responses on our poll I wanted to tell you that the majority would like to see Yahoo return to search 75% of you said yes, Yahoo should get back into search. Only 18% said no, they should not and 7%...

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Google's Cutts On Big SEO Myths Are...

Google's Cutts On Big SEO Myths Are... Google's Matt Cutts released a video on the topic of some of the largest SEO myths out today. He broke it down into two categories: (1) Ads and their influence on organic results. (2) Quick fixes to break Google's algorithm. On the ads from, Matt Cutts said there are two myths. (1) If you buy ads, your organic rankings will go higher. (2) If you don't buy ads, your rankings will go higher. He also...

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Google Panda Refresh Or Softer Panda Update?

Google Panda Refresh Or Softer Panda Update? Let me start off by saying that I normally would wait another 24 hours before posting this because the chatter is so new, but I will be offline tomorrow and the day after and I am going with what I see now. It seems, based on the very very early chatter that a Panda refresh started late last night or this morning. Some are asking if it is that version two of the softer Panda update that Google's...

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Matt Cutts: PageRank Not Popularity, Topical PageRank Helps & Authority On Subjects Coming

Matt Cutts: PageRank Not Popularity, Topical PageRank Helps & Authority On Subjects Coming In yesterday's video from Google's Matt Cutts, Matt summarized three topics that aren't necessarily new but often confused by folks in the webmaster and SEO community. In short, he said: (1) PageRank is not a measure of popularity (2) Topical PageRank may help determine if a specific site is a good match for a specific query (3) Google has algorithm...

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