Search Engine Optimization and Marketing

A well-known view on search engines and search engine marketing and optimization

Wednesday, March 26, 2014

Google's Matt Cutts On Telling If Your Site Was Hit By Algorithm

Google's Matt Cutts On Telling If Your Site Was Hit By Algorithm The truth is, for an experienced SEO, this video sheds nothing new about the question on determining if your site was hit by an algorithm or not. In short, the best way to tell if you were hit by a Google algorithm such as Panda or Penguin, is to see your analytics and see if you had a major dive in traffic from Google on a specific day. If so, then write down that date, go to...

Saturday, March 22, 2014

Lots Of Google Search Activity: Likely Manual Vs. Algorithmic

Lots Of Google Search Activity: Likely Manual Vs. Algorithmic The ongoing Webmaster World thread that tracks Google activity has webmasters and SEOs asking if there are algorithmic updates going on, either Panda or Penguin. I can say, Google has not told us about any update but there has been a heck of a lot of penalties, manual actions and widespread targets on the manual side that happened over the past couple weeks. For example, this week,...

Saturday, March 15, 2014

Google's Matt Cutts: New Softer Panda Update Coming Soon

Google's Matt Cutts: New Softer Panda Update Coming Soon At SMX West Matt Cutts of Google announced they are actively working on the "next generation" Panda update that will "soften" the algorithm. Matt specifically said this is aimed at helping small businesses that may be impacted by the Panda algorithm. There was no date given on its release but he made it clear, this will be a bigger update that will make Panda less of an impact on certain...

Monday, March 10, 2014

Google: Keep URL Length Shorter Than 2,000 Characters

Google: Keep URL Length Shorter Than 2,000 Characters SEOs obsess about the smallest things, even how long is too long for a URL. A Google Webmaster Help thread has SEOs and webmasters asking how long can they go for a URL. Google actually answered the question. John Mueller of Google said, while there is "no theoretical length limit" and they can go forever, Google does recommend you keep it under 2,000 characters. Google's John Mueller...

Wednesday, March 5, 2014

Got A Google Penalty? Should You Start A New Site?

Got A Google Penalty? Should You Start A New Site? As more and more Google penalties become more transparent, recovering from them seems to get harder. Even when you do recover, the rankings don't always return. In a recent column by Eric Ward named When The Best SEO Move Is To Kill The Site where he concluded that "in almost two-thirds of the cases I advised that the best move was to kill the site." This is when it comes to unnatural link penalties...