Wednesday, October 9, 2013

Google On Original Content Related To Product Descriptions

Google On Original Content Related To Product Descriptions google shopping
Original and unique content is always something Google says is a very important aspect of ranking and providing value. But what about when you sell a commodity item that everyone else sells, like pens or home appliances and so on?
You and a thousand other web sites are given the same photos, product descriptions, specifications, videos and so on from the manufacturer that everyone else gets. What makes your content better without you doing something better with the content manually?

The answer is nothing but does it matter?
Google's John Mueller, in a Google Webmaster Hangout talked about just that.
So in some cases, maybe original source of content is not always the most important thing. 

Author: Barry Schwartz

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