That Google Manual Penalty May Come Back To Haunt You

That Google Manual Penalty May Come Back To Haunt You
It is not new that Google manual actions expire, it should also not be new to you that an expiration of a manual action does not mean the manual action will never return. It likely will, if you have not taken correction action.

Google suggests that you should never wait for a manual action penalty to expire, that you should take corrective action and submit a reconsideration request. But more importantly, I've seen this first hand, when manual actions expire, you notice it and then when they come back shortly after, you notice it as well.
So don't let manual actions that expire think you are safe, you may not be.

Author: Barry Schwartz