Is Guest Blogging Getting Out Of Control?

Is Guest Blogging Getting Out Of Control?
Yesterday I wrote a story at Search Engine Land named Google: Guest Blogging For Links? You Better Nofollow Those Links. As you can imagine, it caught people's attention - as it should. The title is not as extreme as Marie's Yes, high quality guest posts CAN get you penalized! but it is extreme enough.

In short, if you are intentionally guest blogging for the sole purpose of that post having a dofollow link to your site - Google would prefer that you nofollow the link. If you do not, you leave yourself open to a possible manual penalty.

That is the short of it. You can argue otherwise but if Google sees a guest blog post with a dofollow link and that person at Google feels the guest blog post is only done with the intent of a link, then they may serve your site a penalty. Or they may not - it depends on who is reviewing it.

Author: Barry Schwartz