Google Panda 4.0 Now Rolling Out; A New Panda Algorithm

Google Panda 4.0 Now Rolling Out; A New Panda Algorithm Last night was pretty wild, with Google confirming an update over the weekend targeting spammy queries and also Google's Matt Cutts posting on Twitter that Panda 4.0 was released. This is a new Panda algorithm, not a refresh that we've seen almost monthly but enough for Google to name this 4.0, which means a new algorithm update to it. Google's Matt Cutts told us at Search Engine Land...

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Google Preparing Large Update? Shifts On May 2nd & 7th

Google Preparing Large Update? Shifts On May 2nd & 7th I mentioned there was some chatter about a Google update on May 2nd but now we are seeing even more chatter and signs of flux in the Google search results on May 7th. These signs of shifts in rankings, spikes in crawl rates, often, but not always, are early warning signs of a major Google update happening in the near future. Here are flux/volatility charts from MozCast, SERPS.com, SearchMetrics...

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